5 signs of website credibility
It happened to all of us. You’re looking for something on Google, access a website and when it loads, you say “hmm … something’s wrong here”, and you go back to the search engine. There is indeed something “wrong” with websites without credibility, and consumers recognize it instinctively. Most of the times they do not understand what makes them move on.
All good things start with a plan. Here are the 5 signs of credibility that we have to tick when we want a good website.
1. Good design and ease of use
If a website looks as if it came from a time capsule in the 1990s, it’s not a good sign: on the internet it seems like a century ago. First impressions can last forever, if the impression you leave online is one of exceeded design and excruciating navigation: it’s obvious, you’ll put people on the run. Maybe they’ll even run to your competition. You need a clean website, where information is easily found.
2. Maintain advertising to a minimum
If there are too many adds, your message to visitors is: “we put more value on the clicks you might perform, than we do to inform you”. Banners promoting your own products and services are okay, in moderation, but less is more.
3. Update the content permanently
The message that visitors get from a website that does not have updated information, not even once every three months, is: “we do not care about our online presence.” We all know that we need to keep contact details updated but equally important are the “About us” or the “Services” pages. And if you really want to say – “we are up to date and we know what we’re talking about” start a blog and update it often. Blogs do wonders in ensuring credibility and they are great at bringing traffic from search engines.
4. Transparency. Show who you really are
If the website makes it difficult to observe who is behind the scenes, the message to visitors is “we are suspicious”. The company is run by people, right? It’s better to give a human twist to your online presence. People want to know they can trust your company.
Create a special “about us” page with real people. Also, make sure that the people listed can be easily reached, as this will reassure visitors and it will say “we are here for you.”
5. Verifiable statements
If the company has more certificates, warranties and promises, without offering a way of checking the accuracy or validity, their message to visitors it is actually “we’ll say anything to catch a client”. If you say how great your company is – then be prepared to prove it. If there are certifications, display the links to prove them. In business, self-praising helps, so praise yourself with good articles about your company.
These are the five most important factors that help convey trust online. Remember these rules, save them, because a website without credibility will hold back the company, and you will miss new opportunities.