How to choose the proper extension for your domain name

The options are endless when it comes to choosing a domain name. This is obviously a very positive aspect, especially if you want a name that’s memorable and intuitive. But with so many options available, the situation can become overwhelming – this doesn’t matter if you know what you want.


Focus on the brand of your business

What traits do you think are most relevant to branding – whether it comes to the brand of a company, an individual or a nonprofit organization? Do you focus on a local brand? Are you an industrial leader? Do you want credibility and positive reactions? These traits are reflected in all extensions available, both the classic and the new TLDs (top level domains). Knowing what niche, you want to extend to, you can choose the right domain extension.

For example, suppose you have a local business and you want to focus on that location. If you have a business in UK, you can purchase a “” extention, but if your business is expanding in Europe, you can opt for a “.eu” domain. If you expand worldwide, you can opt for “.com”. If you want a customized domain name, according to your business brand, you can choose from the new TLDs available as “.shop”, “.business”, “.fashion”, “.style” etc.


Choose several options that you find suitable

We recommend you sign up as many extensions as possible with your domain name because most businesses register more than one name, which they use for different purposes. Therefore, if you can’t limit yourself to at least three extensions, you can register with all available extensions. You can, afterwards, redirect them to your main page. The idea is that, if you get to be a market leader, someone else will not be able to record the name of your brand with other available extensions, damaging your band’s image or selling it back to you at an overprice.


After choosing the options, analyze the market

After you chose your favorite domain extension, you have to check if it’s available. If the answer is positive, even if you don’t register them, at least check your domain name with other extensions available, to see if they are free or registered. If they are registered, consider what information is on that domain name – what type of business, how long is it registered for, and if it’s similar with your type of business. For example, if you decided on a “” domain and in the future you’ll maybe want to expand its business in Europe but the same name “.eu” is already registered, you may have not found the best domain name yet.


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