Sooner or later you have to present your work to your client, sometimes it’s easier, other times not so much, however, let’s face it: they are not that great in when it comes to recognizing a good design on a in a flat instance.
Thus, when you know for a fact that all the requirements are satisfied, the proposal includes every point they asked for in the brief, you’re automatically expecting a positive response. Unfortunately, more often than not, our clients don’t speak “design”.
This is why, very often, the way you present is more important that what you present. With the use of a nice mockup, even a mediocre design looks better than it actually is. Of course, we do not suggest that you should present inferior designs however mockups can help you be successful with your presentation toward your client.
Many designers usually present their projects as “flat design”: a .jpg, .pdf etc. but they do not put their design into context. A mockup gives context to your proposal and will help you communicate better with your client, allowing you to express your design language in a manner that anyone can understand.
What are mockups?
In manufacturing and design, a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. -Definition by Wikipedia.
When working on graphic design projects you might need a mockup for different circumstances. Web projects for instance: you can display the versatility of your design by creating mockups for different devices. This way around you’re able to give circumstance and context to your project and in the same time it will help you explain the interaction in much more detail toward your client. For our clients, it’s easier to “digest” an idea within a certain type of context.
Presenting a digital mockup is the way to go, you can even use it in your portfolio, and most important everybody will be able to understand the design concept within the chosen context.